Alessandro Bruschi

Profile

Search & eCommerce Specialist with 10+ years' experience in PPC, performance media, and multi‑market account management. Strong background in Google Ads, Microsoft Ads, Meta, and eCommerce strategy. Known for analytical thinking, clear communication, and building long‑term client relationships. Comfortable leading strategy, optimisation, reporting, and team development.

Core Skills

Languages

Italian (Native) • English (Native) • French (Fluent) • Spanish (Basic)

Education

BA Languages and Cultures
Università degli Studi, Milan

Liceo Classico A. Manzoni
Milan

Experience

PPC Consultant —— Kelkoo Group

2019 —— Pres.

Expanded Kelkoo's offering from Shopping‑only to full Paid Media.

Lead PPC strategy across global and local clients.
Manage Google, Microsoft, Meta, and Awin campaigns.
Built and mentored an internal Paid Media team.
Delivered workshops and Google‑partnered webinars.
Improved reporting frameworks and long‑term performance.

Search Account Manager —— Reprise Digital

2017 —— 2019

Improved performance and transparency across major accounts.

Developed integrated PPC and eCommerce strategies.
Led performance reviews and optimisation roadmaps.
Delivered strategic recommendations and reporting improvements.
Supported junior development and training.

Paid Search Planner —— PHD Worldwide

2016 —— 2017

Strengthened client trust across multi‑market PPC accounts.

Managed PPC campaigns across multiple markets.
Main client contact for performance and strategy.
Oversaw budgeting, forecasting, and invoicing.
Produced tailored performance reports.

Paid Search Executive —— PHD Worldwide

2015 —— 2016

Built foundational PPC and analytics expertise.

Developed core PPC and analytics skills.
Managed Unilever accounts across Italy, UK, and CEE.

Freelance Journalist

2011 —— 2016

Developed strong writing and research skills.

Wrote and translated content for online magazines.
Contributor for Condé Nast Italy.